At PBI we take a highly strategic approach to our clients businesses and projects, based on an economic imperative. We believe in applying a ‘culture of business reason’ to all of the elements and components that we incorporate into any web system and/or business tool that we build for our clients. i.e. whatever we undertake and develop for our clients needs to achieve a specific business-based result, in a measurable and accountable framework.

• Leveraging the web to increase ROI and grow your business can be extremely difficult, if not executed correctly. A clearly defined strategy is imperative when adding an Interactive or E-business component to your current business model.
• Polaris Blue has developed a range of strategic tools to help our clients with their Interactive and E-Business ventures. These strategies have been developed with years of experience in the E-Business space, noting each and every error (and correcting them) as well as each success, along the way. We feel they are critical to our clients’ success.
• In order to understand exactly what is required for each particular client, we need to engage in a consulting function with them in order to truly consider and comprehend their business. From brochure websites to complex database projects, all development must fit into the established structure of the current business in order to achieve the necessary objectives from streamlining operations, managing a supply chain.

PBI has a highly developed methodology, which we apply to every project and which ensures that we meet the most stringent standards of quality and finish. We start with a strategic consulting exercise which often takes the form of an open ‘business workshop’ as well as the application of some proprietary strategic assessment tools, developed over the last few years and which are designed to quickly identify any perceptual, brand and/or operational gaps within an organization.

Part of this methodology depends on the establishment of Critical Phase Analysis, where certain key ‘moments’ in the project are established for presentation to the client of the work produced to that predetermined point, in order to ensure that the client is integrally involved (but not immersed) in the development process.

This allows us to protect both the client and ourselves, as we do not progress with (or bill for) any further stage of production until the previous stage of production is completed and approved by client. We are committed to this process. To ensure ongoing client satisfaction and clarity in all phases of the projects.

To fully understand our Methodology, please click here for a detailed schematic of our Critical Phase Project Methodology