Capilano is the premium honey product in Australia. Our brief was to develop a set of illustrations to identify a new range of flower flavoured honey as an extention to the existing product range. The positioning of the new range was as a premium product. Client wanted to keep within the existing brand identity to still retain the high level of product identification which Capilano has with its consumers, but in an enhanced framework. We created realistic illustrations of the various flower images which related to the flavor yet still retaining the strong brand image which Capilano has built up.

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