We created a series of direct mail brochures which were mailed to specific target segments in a cross-referenced framework, according to their industry type and location.
For this, we designed and created a number of different marketing brochures which specifically targeted businesses with directed content, imagery and statistical information. We also used the 'Myers Briggs' approach to personality type segmentation by color.
Each brochure had a response form on the back with a promotional offer. This allowed the client to capture information about each interested person/business that responded.