Ease of usability for the majority of its targeted web users, in terms of the technologies used, the platforms complied with, the ease of navigation and the clarity of structure.
Strategic relevance for target markets.
Integration with the corporate identity and visual standards of an organization.
Meeting the clients brief in terms of the desired site look-and-feel and aesthetic.
Cutting through the “clutter” of websites on the internet to communicate the core messages prominently, powerfully and with a clear Call To Action.
Ensuring that, through the overall web design and branding, the site is positioned accurately within its market and against its competitors.
Having a strong presentation of the company’s core strategic and marketing messages.
Future-proofing the site design so that it can remain as a valid and state-of-the-art website for as long as possible without requiring ongoing development and or redesigns.
WEB DESIGN – A NEW CONCEPT & DISCIPLINE
As an extension of Branding and Corporate Identity, web design is a relatively new concept and discipline within the broader corporate identity and visual standards framework. It has been the subject of much heated debate as to what is “good” web design and what is “poor” web design. The reality is that web design is a very subjective medium, and different people have very different tastes.