Polaris Blue created a direct mail-out piece, along with a full outbound call center campaign, to introduce the Intertainment concept to the market, and to 'seed' the market with base knowledge of the concept, as well as to identify appropriate targets, and to generate interest in the concept.
This sales process and member acquisition methodology created a number of 'touchpoints' for prospective customers, while at the same time minimizing the client acquisition costs for the client. i.e. the client only sent a full sign-up brochure once the prospect had been qualified.