We were commissioned by Intertainment to conceptualize an online/offline marketing program to educate consumers and promote what the Intertainment concept is all about. After going through a Strategic Audit with client which included a focus group and brainstorm, based on the amount of information we needed to convey, it was our professional opinion that the artwork and logo should be as clean as possible.
We then developed a highly interactive and effective brochure which outlined all elements the client wanted to get across to the target market. We identified key elements which we believed would ensure the success of the program. One of these was Celebrity Endorsement.